Full Stack Developer, MarTech & Tracking Integrator

Web Development, MarTech Infrastructure, Conversion Optimization & API Integrations.

AlexK

Email:
[email protected]

Site: z3w.site

Telegram:

Time Zone: UTC +3

Tech Stack:
PHP, SQL, JS, CSS, HTML


Web Developer & MarTech Integrator creating web & mobile apps and conversion tracking solutions.

Focused on a remote full-time role within an ambitious international team to drive business scale.

Hard skills: Full Stack Development, Ads Tech & Tracking, DevOps, Web Design

💻 WebDev Stack:

  • Frontend: JavaScript, HTML5, CSS3. PWA apps. Vue.js, jQuery, Turbolinks.
  • Backend: PHP, Composer, different frameworks & CMS.
  • Database: SQL (MySQL/SQLite) - Triggers, Foreign Keys, JOINs, UNIONs, FULLTEXT.
  • Build & Deploy: Node.js, npm, Webpack, Gulp.
  • Android: Java basics, TWA, Cordova, Capacitor, Ionic, WebView hybrid apps.
  • APIs & Integrations: REST APIs for a whole bunch of platforms.
  • Tooling & Workflow: Git, AI tools. PM: Jira/Monday/Trello/Airtable/Redmine.
  • HTML/XML + CSS(LESS, SCSS, Stylus)
  • PHP - prefer vanilla PHP development + Composer, experienced with Laravel, CodeIgniter, Joomla CMS, WordPress, OpenCart, MODX Revolution, etc.
  • JavaScript - prefer vanilla JS development + Turbolinks, experienced with TypeScript, Vue.js, jQuery, PixiJS, React, Angular.
  • SQL - MySQL/MariaDB/SQLite. Foreign keys, Triggers, JOIN, UNION, FULLTEXT search.
  • JAVA, Android Apps - customized hybrid apps frameworks with AdMob, Google Play Services, Deep Links, GAID, FB, OneSignal, Firebase Push Messages, Referrer, Analytics.
  • REST API: Advertising, Tracking, Messengers, Chatbots, Analytics, Social Media Platforms, Email Services, Marketing Software, Cloudflare, Namecheap, Google(Gemini, OAuth2, Maps, YouTube, Blogger, Indexing API)...

🛠️ DevOps & Infrastructure:

  • Server Management: Linux OS (Debian/Ubuntu) administration, control panels for web/database/email servers.
  • Automation & Deployment: Bash scripting for server tasks, Git-based workflows, and automated environment deployment.
  • Network & Security: Cloudflare (API-driven management), DNS orchestration, SSL/TLS, and VPN/Proxy configurations.
  • Cloud & Workspace: VPS/Cloud administration and infrastructure setup. Enterprise collaboration platforms and IAM management for teams and organizations.
  • Debian/Ubuntu: Webmin + VirtualminLAMP || VestaCP | HestiaCPLAMP/LEMP = PHP web hosting, MariaDB/MySQL/PostgreSQL database server, mail server, DNS server, FTP/SFTP server, free SSL Certificates
  • Linux Bash Scripting, bash scripts for deploying build environments for Android apps
  • VPN, Proxy servers
  • VPS: Hetzner, Vultr, DigitalOcean, Google Cloud, Alibaba Cloud, OVH
  • Google Workspace, Cloud Identity Services administration

🎯 MarTech & Tracking:

  • Conversion Tracking: GTM, pixel, S2S postbacks, server-side tracking, ads Conversion APIs.
  • Data Integrations: custom API pipelines, data flows, attribution modeling, partner network integrations.
  • Ad Ops & Automation: ads management systems & automation scripts, landing page generators, anti-detect solutions.
  • Performance Tools: advanced analytics dashboards, ad campaigns monitoring & alerts, A/B testing tools.
  • Marketing Software: TDS trackers, affiliate/partner marketing platforms, CRMs, multi-tools for mass advertising.
  • Traffic Sources: any kinds of integrations with social media ads platforms, native advertising platforms, etc.
  • Affise/Everflow, Voluum/Keitaro/Binom/RedTrack, Shopify/Funnelish/CheckoutChamp, Meta/Google/TikTok Ads, Taboola/OutBrain/MGID/Revcontent/NewsBreak, OneSignal/Twilio/Klaviyo, Dolphin{cloud}/FBTool, AppsFlyer, Zapier/IFTTT, Namecheap, Cloudflare, and more...
  • Technical SEO: semantic core, internal linking, valid HTML and schema.org structured data(Microdata, JSON-LD), search results snippets
  • SMM: popular social networks REST APIs, auto-posting, likes, followers, etc

🎨 Web Design & UI/UX:

  • UI/UX Focus: Performance-first landing pages and responsive interfaces for web & mobile.
  • Asset Management: Technical processing of web graphics, fonts, audio, video, and PDF files.
  • Design-to-Code Tools: Figma, Photoshop, Illustrator.
  • Raster and vector graphics, custom fonts, PDF, audio/video content
  • Adobe Creative Suite: Photoshop, Illustrator, Acrobat, Audition, Premiere Elements
  • Figma, Canva

Experience:

2016 - Freelance. Worldwide.

2018 - Frontend dev at an iGaming software development company.

2019 - Web/Apps dev, tech integrator at affiliate marketing team (igaming, betting, dating).

2020 - Full stack at political consulting and PR agency.

2022 - CTO at affiliate marketing company.

2023 - Lead of a small team. Android ASO apps for igaming. Full cycle.

2024-2025 - Conversion tracking specialist at advertising agency (native ads).

💡 What was I doing⁉️
💡 What was I doing⁉️

I went all the way from a self-taught freelancer making websites on Joomla CMS to the CTO of a fairly large affiliate marketing company. Here are a few examples to give you an idea of what I've been doing during this time:

2018:
- Android apps for media buying (arbitrage) targeting Facebook with various integrations (Facebook SDK for Android, AppsFlyer, Firebase, OneSignal) for redirects and displaying specific content to target and non-target audiences, with ad campaign conversion optimization and push notifications;
- Telegram bots for sending notifications when an app gets banned;
- landing page and PWA generator (the media buyer adds a pixel, text, and graphics) with a built-in cloaker and FTP deployment to shared hosting;

2019:
- Solo after the team: arbitrage Android apps for rent or sale across various teams and verticals. Yes, I know how to build WebView apps without losing parameters in FB deep links (without naming, AppsFlyer, and other nonsense) - and I was doing it back in 2019. Heavily patched Cordova for fast builds with an integrated custom cloaking solution (app + backend). The backend handled incoming postbacks from renters (from trackers or affiliate networks), then forwarded postbacks (reg/dep) to FB for conversion optimization and to OneSignal for user segmentation and push targeting. Included a custom dashboard for traffic stats. Apps were built on VPS instances (create, build, terminate). Wrote bash scripts to automate environment setup - from OpenJDK to Node.js and Cordova. Built on Google Cloud free tier via SSH over VPN :) Accounts were farmed on 3G modems with an unstable connection and terrible speed 🙈. Greasemonkey userscripts were written for farming to warm up initial cookies.

2020-2021:
- political campaigns, NDA, a lot of anonymity. Tor, double VPNs, remote desktops on VPS with VNC access via a browser(noVNC), etc.
- iGaming, FB ads via lead generation forms, integration with Zapier, which sent form data to my backend, where an offer link was generated and, via Twilio integration, an SMS was sent to the user with a tracking link.

2022-2023:
- Keitaro + Affise to add a new media buyer and share campaigns with them in Keitaro (to avoid mistakes made by a junior techie).
- Keitaro + Affise - an admin panel for media buyers to directly grab links with parameters for launching campaigns via rented mobile apps and PWAs (so junior media buyers wouldn't mess up tracking parameters in deeplinks and URLs).
- Keitaro + Dolphin{cloud} + FBTool + Windsor.ai (Meta Ads Connector) = a performance dashboard of media buyers for the team lead.

2023-2024:
- Namecheap + Cloudflare + Web hosting. In Namecheap, I link domains via NS records to Cloudflare, where I set up DNS records that point the domain to the server. Then, using PHP cURL via proxy, I deploy websites and PWAs via FTP on VPS servers (VPS or Shared Web Hosting). Naturally, this was all done programmatically. Ultimately, the entire procedure, from buying a domain to getting a tracking link to launch ads, would be done with a single click.
- an admin panel for account farmers (and separately for techies) with farming algorithms and credentials for farmed accounts.

Few examples:

ZionSkynet - my personal website (multilanguage).
Custom PHP engine using a flat-file system. PWA features. npm/Gulp build, deploy & update automation.
Unified codebase shared with Code Shop via a single web-server directory.

Code Shop - online store for selling websites, HTML5 games, PWA and Android applications with their source codes.
Custom PHP engine, MariaDB (SQL). Fast, simple, minimal consumption of server resources, advanced search, PWA, AJAX navigation.

Slots Games Catalog - free HTML5 slots games built with TypeScript, Vue.js, React, Canvas, PixiJS, Three.js.
Custom PHP engine using a flat-file system. PWA, 90+ pagespeed rating, AJAX navigation. npm/Gulp build & deploy automation.

Ice Delivery Service - few multilanguage landing pages with order form.
90+ pagespeed rating, PWA, AJAX navigation. Order notifications via Telegram, Viber, Email. My own texts.

Online Grocery Store - gluten-free and lactose-free products with delivery.
Custom PHP with MySQL database. A clone of Code Shop featuring a custom UI and order form. Android TWA app published on the Google Play Store. Products synced with Google Merchant Center. Order notifications via Telegram Bot API. Simple and clear admin interface.

Local News Parsers - modified Joomla CMS core with custom template. Hello from 2018.
100,000+ articles, 90+ pagespeed on desktop, white and dark themes, AJAX navigation. PWA, Android WebView app. YouTube API integration via Cron. Unified Git repo with Gulp build, deploy & update tasks. A custom script for displaying external ads: the type of an ad depends on the keywords in the URL.

More Examples
More Examples

Sliding Image Puzzle - HTML5, canvas based game, featuring Renaissance artists. Available at Huawei AppGallery.

Yahtzee Dice - dice game (5 dice poker). PWA, React + Three.js 3D Library. Gameplay. Leaderboards, scores statistics, sounds...

2048 Puzzle - math game 2048. PWA, Vue.js based. Leaderboards, player scores, etc.

Hextris Match3 Tiles - canvas based HTML5 hextris game with users leaderboards. Available at Huawei AppGallery.

Pirate Slots Game - HTML5 slot machine with leaderboards. TypeScript, PixiJS, canvas, builded with Webpack.

fbtools.shop - API site for facebook bots(bots works under Windows OS).
Features: Admin can manually assign different types of bots to users. Each user has own unique key, each bot has own expire time and other fields for identification, depending of unique key, and bot activation time. After user adds this key to bot, bot sends a request to api server, where key is checked. If key is valid, than bot is register on a user(if this bot was not registered earlier) and json object returning to bot with an active status and expire time. Otherwise, a json object with an error and a description is returned. My task was create a site+API, not a windows bots.

jerusalem-services.city - catalog of services, classifieds site, where users can add their services and reviews.
Features: Joomla CMS. Hebrew(RTL language). Not the best design:) Most of plugins, extensions and modules was heavy customized. Ability to filter search with working hours. Autocomplete for map places search is limited to Jerusalem only. Lazy image loading, custom js validation, native item image gallery replaced to Lightgallery, etc. Many improvements and fixes.

idemocracy.world - multilingual website of a non-governmental public organization.
istrategy.pro - multilingual website for a political consulting company.
Features: the site is made on a self-written system (something like a multifunctional framework for my own projects).

avtolombard.ru, lombardmsk.ru, sever-lombard.ru - Pawnshops in Moscow.
Teamwork. Creation of site pages according to basic design. Many improvements and fixes.

zlat-nt.ru - website of the software supplier for preschool institutions.
Features: Joomla CMS. Sync users with previous site and a customers DBF database, to a new website's SQL database, deleting duplicates.

girbu.cz, elwas.cz - websites of a czech companies, performing the whole range of electrical works.

Improvements, bugs/security fixes, minor works:
roossa.ru, jerus.city, zakonpro.ru, lombardrus.ru, bot4sale.ru, sport-laboratory.ru

Personal info:

Time Zone: UTC +3.

Marital status: not married.

Languages: English, Russian, Ukrainian.

💡 Bridging Dev & Marketing.
I am looking for challenging roles where my technical and management skills can make a real impact. Considering any vacancies, from developer/integrator to CTO or team lead, or for example, an astronaut ;) If you have an ambitious idea, like a mission to Mars or so, don't hesitate to reach out !)

P.S. AI opens up entirely new levels of automation in advertising: from linking payment cards to A/B testing. I would like to try to create an autonomous system that would require minimal human intervention in advertising processes: from trend analysis to automated creative generation and bid management.